A bespoke research and strategy studio for highly specialized businesses to discover, grow, and flourish in their market niche.
Note & Niche
Mass appeal is overrated. Boring. Risky.
Don’t be one in a million. Be singular.
I help businesses in niche industries find the market where their weird, bold, particular genius makes perfect sense.
In a world of all-rounders, I work with the unmistakable.
Real research for organizations with depth, nuance, and no desire to sound like everyone else.
ORIGINAL ETHNOGRAPHIC RESEARCH
Have you ever thought your business or industry is too small, too complex, or too out there for traditional market research? You’re right. But this isn’t traditional market research.
I am an expert at becoming an expert. I use deep ethnographic research to learn the attitudes, behaviors, and beliefs that shape your industry and your customers. I’ll learn your language and help you make real connections.
AUDIENCE INSIGHT & BEHAVIOR MAPPING
It starts with a disconnect. Maybe your campaign isn’t converting. Maybe people say they love your product but aren’t coming back. Or maybe you’re just not sure who your actual audience is anymore. I help you figure out not just what’s happening, but why — by listening closely, studying behavior in context, and surfacing the patterns that matter
BRAND & MESSAGE CLARITY
You’re not trying to sound like everyone else — you’re trying to resonate. I help you uncover the language, signals, and stories that land with the right people. Whether you’re launching something new or reintroducing yourself to the market, I help you tell your story in a way that fits who you are and who you're trying to reach.
NARRATIVE & CULTURE LISTENING
Sometimes the problem isn’t your offer — it’s the story underneath it. Whether you’re facing internal drift, external perception gaps, or organizational growing pains, I help you surface the signals hiding in language, culture, and narrative. This is where meaning lives. I help you find it — and act on it.
OUR APPROACH
I don’t do generic. I do precision — for businesses brave enough to claim their corner of the world.
Most research tells you what you already know. Most strategy decks smooth out the edges that actually matter. At Note & Niche, I work with organizations that are particular on purpose — startups, nonprofits, and small teams with real depth, layered audiences, and zero interest in mass appeal. I study behavior in context, translate human patterns into strategy, and help you make decisions with clarity, not assumption.