Research and strategy for the strange, the sharp, and the specifically-you.
Ideal Customer Research
Find your niche.
I help you understand your best-fit customers — not in theory, but in practice. Through interviews, card sorts, and strategic synthesis, we’ll surface what your niche values, how they decide, and what language moves them. Then we’ll translate that into tools that guide your strategy and sharpen your pitch.
INCLUDES:
Qualitative research design & facilitation
Audience segmentation & messaging implications
Go-to-market strategy, battlecards, and sales tools
Original Research
Spark community conversations.
Forget sterile “insights.” I help brands create original research that starts real dialogue — not just for clout, but for connection. Together, we’ll find a timely question your niche is already asking, build a custom survey or interview plan, and tell a story that earns its place in their feeds, inboxes, and minds.
INCLUDES:
Topic & question development
Custom survey or qualitative research design
Data storytelling, writing, and publication support
Brand Foundation Strategy
Tell your story.
I help early-stage teams and growing organizations get clear on what they stand for, who they’re speaking to, and how to say it—honestly, consistently, and with confidence. Whether you’re naming your company, pitching your vision, or finding your footing, I help you build a brand that resonates and lasts.
INCLUDES:
Naming & positioning guidance
Messaging architecture
Voice, values, and brand narrative
Functional association frameworks